Company Generac Power Systems

Name Product Manager - Outdoor Power Equipment

Req # 60468

Location South Burlington CHORE

Employment Type Full Time

Shift 1st

DR Power Equipment, as part of the Chore Business Group of Generac Power Systems, has an opportunity for a Product Manager to join us in our beautiful location overlooking Vermont’s Green Mountains from South Burlington. You will be joining us at an exciting time as we grow and create innovative new products, driving and shaping the market!

Join us as we revolutionize our outdoor power equipment product line up! In this role you'll be responsible for developing and driving a product strategy to introduce platforms and products that fuel transformational growth.  Our Product Manager leads product lifecycle management, ensures successful launch of new products, and prioritizes strategies based on market analysis and business capabilities.

If you're looking to be part of an outdoor power equipment, consumer goods company that is driving and shaping the market, we want to hear from you!

Preferred candidate is in South Burlington, VT area but will consider candidates in surrounding states willing to travel to Vermont occasionally. 

Essential Duties & Responsibilities:

· Product Life Cycle- Initiate new product development and manage the process from Conception to Introduction to Growth to Maturity to Decline.

· 3 Year Road Map- Ensure product vitality within assigned categories by maintaining a healthy flow of New Product Introductions, Product Improvements, Channel Opportunities, Efficiency Projects and Category Expansions.

· Phase Gate Process- Drive and execute milestone completion to support the team and process in maintaining product schedules and hitting desired launch dates.

· Strategic Planning- Develop product category strategies designed to drive revenue growth and ensure profitability. (market share, net sales, product revenue and margin growth)

· Cross Functional Leadership- Collaborate cross functionally and lead indirect teams through formal and informal communication in order to drive product strategy across the organization and gain buy-in from a broad stakeholder base.

· Category Management- Be a knowledge expert within assigned product categories. Gather and maintain foundational category research. (Industry and Consumer Focused Research, Product Landscapes, Industry & Category Trends, Spec Sheets) Assist in market functions relating to assigned product categories as well as general departmental functions.

· Market Research- Synthesize data into facts and trends in order to validate company strategy and direction. Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.

Minimal Qualifications:
  • Bachelor's Degree in Marketing, Business Administration, Engineering, or related field or equivalent experience
  • 3 years of progressive work experience in marketing product management 
  • Experience with Consumer Products 

Preferred Qualifications:
  • Outdoor Power Equipment Industry experience
  • Battery Power Product experience
  • Experience working directly with retailers or other large customers
  • Experience conducting primary consumer research
  • Master's degree in a related field 


  • Ability to work effectively cross functionally and lead projects.
  • Ability to work in a fast-paced environment.
  • Strong business acumen.
  • Ability to conceive, develop and launch new products using a cross-disciplinary approach.
  • Problem solving, research, and analytical skills.
  • Ability to read and understand technical information.
  • Excellent written and verbal communications skills.
  • Proficiency in Microsoft Office Suite
  • “Can-do” attitude – the desire to go above and beyond in all you do!

Physical demands:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. 

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”