Company Generac Power Systems

Name Channel Business Manager

Req # 63578

Employment Type Full Time

Shift 1st


At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support. 


The Channel Manager is responsible for leading the development and optimization of channel programs in support of Consumer Power topline revenue goals.  Key accountabilities include overall program effectiveness and channel partner growth.


This position will be expected to collaborate closely with Consumer Power sales leadership, channel marketing, business analytics, and channel management teams in support of shared program goals.  This role also operates with a significant level of independence and decision-making rights to ensure program ROI, partner adoption and growth goals are achieved.


This position has the potential to work a hybrid or remote schedule.

Essential Duties and Responsibilities:

  • Owns single and multi-channel programs to sell and service customers across CP business.
  • Owns external program partner relationships; sets strategic direction, manages budgets and ongoing program maintenance.
  • Drives sales results by developing strategies, playbooks and trainings to support program growth and adoption.
  • Ensures integration of strategic priorities, new products, and marketing strategies into program offerings.
  • Develops program objectives, KPIs, and reporting; makes program recommendations to sales and channel leadership.
  • Manages all customer communications to support and grow programs; develops value proposition and annual marketing plans.
  • Gathers and maintains market intelligence and ensures adoption of industry leading practices into program offerings.

Minimal Qualifications:
  • Bachelor’s degree or equivalent knowledge and experience
  • Minimum of 8 yrs. direct experience in managing sales and financing programs in B2B environment
  • Prior experience creating, implementing, and reporting against Key Performance Indicators (KPIs)

Preferred Qualifications:
  • Demonstrated ability to translate program financial results, trends and key insights into impactful strategies that drive growth Deep understanding of market segmentation and customer journeys in B-to-B environment
  • Prior multi-channel program experience within a large, matrixed organization.
  • Market / data analytics experience

Knowledge, Skills and Abilities:
  • Ability to build relationships and work across teams, departments and customers
  • Deep understanding of sales process
  • Demonstrated ability to collaborate with key business partners to develop and execute strategy.
  • Demonstrated ability to make informed, data driven decisions & recommendations.

Physical Demands:  While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. 

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”