Company Generac Power Systems

Name Product Manager - Industrial Generators

Req # 64969

Employment Type Full Time

Shift 1st

At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support. 

The Product Manager – Stationary Gaseous Industrial Generators develops and drives product strategy cross functionally with P&L responsibility for Generac’s leading stationary industrial gaseous (Natural Gas and Propane) powered generator sets.. This role is responsible for product lifecycle management, and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Product Manager gathers and maintains category research and synthesizes data into facts and trends that validate company direction on product development, driving innovative three-year product roadmap in collaboration with other business leaders. The incumbent understands product quality metrics and communicates issues to the appropriate groups, contributing to problem solving and resolution. 

Essential Duties and Responsibilities: 
  • Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measureable goals such as percentage of market share, net sales, product revenue and margin growth.
  • Prioritizes creation of strategies against business needs and market demand.
  • Gathers and maintains category foundational research. This includes industry- and end customer-focused research
  • Synthesizes data into facts and trends that validate company direction on product development.
  • Serves as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape.
  • Drives innovation-based three-year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
  • Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.
  • Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.
  • Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
  • Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.
  • Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.

Minimal Qualifications:
  • Bachelor’s Degree in Engineering, Business, Marketing,, or related field
  • 3 years of progressive work experience in product management, engineering, technical sales, or related role.

Additional Qualifications:
  • Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions.
  • Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.
  • Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment;
  • Proven ability to conceive, develop and launch new products using a cross-disciplinary approach;
  • Prior work in a commercial and industrial business-to-business focused company
  • Proficiency in Microsoft Office Suite;
  • Excellent written and verbal communication skills; Strong presentation skills;
  • Effective organizational and prioritization skills;
  • Ability to act proactively and identify innovative solutions;
  • Ability to read,understand, articulate to multiple audiences, and action upon technical information
  • Ability to work in a fast-paced environment and manage ambiguity with a penchant for action.

Preferred Qualifications: 
  • MBA or Master’s Degree in a related field preferred;
  • Past experience within Power Generation Industry

Knowledge, Skills and Abilities:
  • Drive For Results
  • Customer Focus
  • Business Acumen
  • Strategic Agility
  • Creativity
  • Problem Solving
  • Functional Technical Skill
  • Build and articulate a business case relative to product category management
  • Understand, identify and analyze industry trends, market analysis and competition
  • Demonstrate Mechanical aptitude
  • Demonstrate communication skills relative to product strategy


Physical demands:
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Up to 30% travel and valid Driver’s License required.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

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